KFC Responds to U.K. Chicken Shortage
In 2018, the Kentucky Fried Chicken restaurant chain had possibly one of most crises in its history. KFC's business in the U.K. ran out of chickens. Usually, when this happens, people wait for a business response. The funny of this history is how it was transformed a crisis in a successful advertising campaign.
The next ad was printed in newspapers: In an empty and thrown KFC bucket with leftover food on a red background you can read, rearranging its three famous initials, "FCK" as if to say "FUCK, this is embarrassing."
KFC, how an apology, hired to creative agency Mother London to make one of the most creative and amazing ads.
In essence in the ad, you can see only an empty bucket on an impressive red background. It's simple but attracts the eye.
If you don't know anything about the problem of KFC with the run out of chickens, you could think it is an ad about thrown stuff on the ground or junk food.
Obviously, they don't mention anything about excess fat and not healthy food.
Dragon with dice toys baby bodysuit
Simpàtic dragó jugant amb un joc de daus per menuts.
El nom es pot personalitzar molt fàcilment amb el del teu nen.
Il·lustracions de Josep Mestres: Zazzle.com Store
Dragon with flower mug
Un drac molt bufó amb una flor.
Il·lustracions de Josep Mestres: Zazzle.com Store
The evolution of the Media
We all know the traditional media that allow us to watch a great program on TV with famous people, or read a newspaper, in the morning while we are taking breakfast. The times are changing, and nowadays, traditional media must are going to adapt to the new social media, and they are doing it very fast. So, now you can watch that tv program or read that newspaper on your phone, tablet or computer too.
Traditional media are more expensive and complicated that the tools of social media. Even you, can create your own live video and cast it on a Youtube channel for example. I think all this is extensive to most of the traditional media. The e-mail is incredibly faster and cheaper than traditional mail but even, it is better because you can send pictures, videos, or recordings. On another hand, there is a negative point, because usually, people tend to isolate more themselves with the use of social media. And this seems a paradox.
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